Both Publisher Success and Brand effect are measured using our data-driven proprietary methods.
When defining the level of publisher success, several different factors are taken into consideration, most important ones being:
The overall number of Top Grossing 10, 20 and 50 games during the past two years
The consistency in delivering Top Grossing 10, 20 and 50 games, and
The average Top Grossing success of the publisher's game portfolio.
When measuring the brand effect, we use Google Trends data as the basis of our algorithm to get accurate and timely information on the objective popularity of a brand/IP in the given market.