There are two ways how to identify competitors in the segment you work on in GameRefinery.
1. Market Share for a quick list of the top grossing games in your specific segment
2. Market Explorer
Market share lists all the top-grossing games in the selected market for you. By selecting your project sub-genre in the front page you are able to see immediately current market leaders.
In this example, we look into the Solitaire games.
By selecting our sub-genre on the front page we are immediately able to see the current market leaders. These games can and should be considered competitors from the current market situation point of view.
With Market Explorer, we can go deeper into our respected sub-genre to learn more about these games.
With Market Explorer, you can go deeper with the competitor's data unlocking examples of current player motivations, player archetypes and what are the most popular features among the competitor's games.
Using Market Explorer is easy and straightforward requiring two steps to find basic competitor data
1. Access Market Explorer feature
2. Create a segment with a few clicks
Creating segment in Market Explorer
There are four filters in Market Explorer segment creation:
1. The market
2. Genre Taxonomy
3. Additional filters such as demographics, motivations and player archetypes
4. Ability to handpick games
For our basic query to find competitors we only need to use filter number 2, Genre Taxonomy.
In the above example, we use the same sub-genre as we did in Market Share.
Click the green done button and the segment is complete.
What you find now are all the Solitaire/Mahjong Solitaire games available in the US market.
You can swap between the four tabs to find information related to your need.
Games Overview – Visualize games per X and Y axis. There are multiple filters available.
Games Data – All the games listed out. You can use three brackets to rank games by performance, user data etc.
Features Data – See the implementation popularities of features among the games. You can click percentages to see immediately which games in the segment have that feature added in.
Motivations – See the current state of users and motivational drivers in the market. This is an average view of all the games.
(Click the above links for example queries and data regarding Solitaire/Mahjong Solitaire games).