Market Comparison is an easy-to-use tool for researching popular features among particular type of games across different markets. This guide is designed for giving you an overview on how to use the tool in practice. 

If you're looking for more in-depth performance data between different markets, consider using Market Explorer's market segments instead.

Selecting Search Parameters

Market Comparison offers a number of options for helping you to access the most relevant data for you.

Narrowing down the data. You should keep in mind that by default Market Comparison looks at the data of ALL games in our database. In many cases it is more useful to filter the data by using one of the core genres as filters so that you can access the most relevant data for your research purpose. 

E.g. if you happened to be interested in Match 3-puzzle games and their popular features across markets, you might want to consider selecting Puzzle - Match 3 as the core game filter.

Filtering the results. As we track approx. 200 different features, scrolling down the complete feature list in a search for a particular feature can be rather cumbersome. The key is to filter the features, which can be done by either:

  • A) Using feature categories. Here you choose one of our 9 feature categories (Social Elements, Re-engagement etc.) and browse only the features that belong to those feature categories.
  • B) Using tags. You can choose as many tags as you like and see all the related features.
  • C) Using the search field. If you have a particular feature in mind and just want to find it quickly, typing it to the search field is the best option.

Selecting markets. You can choose up to 3 different markets for conducting your research. All you need to do is to click the Add market-icon and select the appropriate market.

Choosing data type. Here you can choose the type of data that will be displayed. 

Average effect tells you feature's average effect for games that match the filters.
Popularity Top 100 shows you the share of top 100 grossing games with a particular feature and Popularity Outside Top 100 does the same for games outside the top grossing 100.

After narrowing down the data, filtering results, selecting markets and data type you get to access the actual data. 

Accessing the Data and Results

When looking at Average Effect results, if you hover your mouse over any of the effect bars you’ll get a pop-up window that gives you information on minimum, maximum and average effect values on games with that particular feature. You can also see this information displayed in the effect bars in the form of dotted lines.

A snapshot into how synchronous PvP affects the POWERSCORE® of match 3-puzzle games across different markets.

Popularity Top 100 gives you interesting insights on how features trend among the top games.

Here we are looking at top 100 popularity ratings among Match 3-puzzle games.

You can edit your search parameters on the fly if needed e.g. by selecting more filters or changing the core genre. And as always when using GameRefinery, if you’re having trouble understanding a particular feature, just click the feature and a pop-up window will appear with definitions and illustrative examples.

Special gacha mechanics explained.

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