GameRefinery offers valuable insights into ad placements, helping Ad Monetization Managers optimize strategies and maximize revenue. Here’s how you can make the most of it:
Use Market Explorer to identify competitors or games in adjacent genres based on a number of ad placements or selected monetization mechanics that allow users to remove ads (e.g one-time payment vs. subscription).
Instructions:
Go to Market Explorer
Create a segment and use any selected ad monetization feature as a search criteria (Filter by Features)
Leverage GameRefinery’s extensive collection of implementations to refine your ad placement strategy. The platform tracks both ad types (1) and specific rewarded video placements (2).
Instructions:
Go to Implementation Examples
Select any of the above-mentioned features
Choose a game from the list to access the implementation
Best practice: create a dedicated screenshot collection for easier sharing and collaboration.
To find limited-time (events-based) ad placements, use Live Event Tracker and filter for events using the monetization method 'ads'. Please check the example of Lily's Garden minigame.
Instructions:
Go to the Live Event Tracker
Select games you're interested in
Open the filtering section and check 'ads' under monetization methods
Best practice: for optimal website performance, select no more than 7-10 games at a time